We go out of our way to identify the opportunity inherent in every project. It’s the foundation of our business, and the central idea behind our unique approach.
We go out of our way to identify the opportunity inherent in every project. It’s the foundation of our business, and the central idea behind our unique approach.
The team at PC Urban explain how we transform hidden potential into tangible opportunity.
We ask “what if?” We don’t shy away from difficult developments, difficult sites, or complex asks. We pride ourselves on a culture of pursuing bold thinking and proposing innovative solutions that are completely new to either our own organization or to the industry at large. We get curious about adding value—instead of ticking standard boxes when it comes to details and amenities, we determine how we can go above and beyond current expectations, and establish a new standard for quality and excellence on every project.
The future is now. As our cities mature and develop, we believe we have a responsibility to build smarter, in a way that enhances our communities and enriches the lives of everyone who lives in them.
We excel at exploring intelligent infill opportunities and smart combinations of industrial space, multi-family rental apartments, and office buildings. We continue to challenge conventional development thinking and push ourselves to imagine entirely new solutions to complex site issues.
An Urban company. It’s right there in our name: our goal is to create great urban spaces. We excel at bringing new ideas to key locations in and around urban cores. By asking tough questions. By re-thinking traditional approaches to common challenges. By making ownership of residential, commercial mixed-use, and industrial properties within the city more attractive, more efficient, and more accessible.
By doing so, we encourage a complete re-thinking of what urban living means, helping to re-energize our neighbourhoods and revitalize our cities.
It starts with the site. We are specialists at looking at building sites with a different view. By viewing old challenges with a new lens, we open our portfolio to new opportunities. By the time we build, we’re already answering needs the market is just catching up to. That’s the recipe for building better and building smarter.
Creating community. Sure, we build buildings. But what we really build is community. We are skilled in thinking through a particular project, and considering the longer-term impacts our development decisions have on the communities in which we build.
By doing so, we build highly desirable neighbourhoods and rich, community-level experiences that enhances both the liveability and the success of every project we work on.
Hands on throughout the process. We are a multi-faceted real estate development company – we do it all.
We believe in being “hands on” through all aspects of a development cycle. From site selection to municipal approval to trades pricing to building execution to sales and marketing to everything in between. We’re pros at digging into the details, doing the hard work, working one-on-one to engage the communities in which we build, and making sure things get done—and done right.
This approach allows us to recognize opportunities before others do. And leads to a project that works for all stakeholders – the local community, and most of all for the people who use our buildings.
A proven process. Our team has developed a detailed process to ensure each project gets done right, from concept to completion. Directly based on our team members’ decades of experience in the industry, our process helps us anticipate challenges, formulate appropriate solutions, and ensure the final product we hand over to our customers remains top quality.